Executive Summary
An elite real estate sales leader, PropTech founder, and digital marketing expert with nearly a decade of dominance in the Western Sydney market. I have personally transacted $225M+ in primary sales volume across 215+ properties, generating nearly $4M in GCI, with a peak individual year of 39 sales for $48.2M in volume and $800K+ GCI.
As leader of the Elara Marsden Park office — the most profitable and highest-profile office in the organisation — I drive performance through a unique tri-factor skill set: elite sales negotiation, advanced digital marketing, and cutting-edge systems and AI implementation. I hold deep, high-level relationships with developers and project marketers operating across Sydney at the highest levels, with a proven track record in large-scale land acquisitions, acreage transactions, and development site sales.
Core Competencies
Professional Experience
Led the #1 most profitable and highest-profile office in the organisation, managing a team of five including two top-producing agents (consistently the top two GCI writers company-wide), two personal assistants, and the company's head office manager.
215+ primary listings for $225M+ in volume. Consistently ranked #1 or #2 in the company by GCI. Best year (2025): 39 sales, $48.2M volume, $800K+ GCI. Average sale price exceeding $1,000,000.
Proficient in large land sale acquisitions for acreage property and development land, with strong connections to developers and project marketers operating across Sydney at the highest levels.
Master-planned communities, house & land packages, land subdivisions, apartment projects, multi-home builder projects (Bell River Homes, McDonald Jones Complete, Edgewater Homes, Wisdom Homes), acreage and development land. Geographic reach: Hunter Valley, Inner West, South Coast, and all of Greater Western Sydney.
- Halloween Trick or Treat — largest Halloween event in Australia, thousands of attendees annually
- Diwali Festival of Lights — major cultural event drawing thousands of participants
- Christmas Lights Competition — suburb-wide competition with thousands of resident participants
- Easter Events — annual community events reinforcing local brand authority
Revolutionised office operations through Airtable-based workflow systems, automated follow-up sequences, AI chatbots, open home automation, and AI-powered CMA and marketing report generation.
Self-taught software developer and PropTech entrepreneur who has handcrafted a suite of agent productivity and consumer-facing real estate applications from the ground up — without outsourcing a single line of code.
Founded and directed a digital marketing agency providing online strategy, SEO, paid advertising, and content production for SMEs across multiple industries. Managed ad budgets up to $10,000/month. Authored high-converting sales copy. Directly recruited into real estate after successfully launching a client agency's brand from scratch.
Completed associateship before progressing to full Sales Agent. Built foundational skills in negotiation, vendor management, and buyer qualification in the competitive Hills District market.
Qualified electrician (Certificate III Electrotechnology). Built a strong technical problem-solving mindset and work ethic that underpins every system and application built today.
Awards & Recognition
Personal Assets & Community Reach
Education & Licensing
| Qualification | Institution | Year |
|---|---|---|
| Class 1 Real Estate Licence (in progress) | NSW Fair Trading | 2025–2026 |
| Class 2 Real Estate Licence (current) | NSW Fair Trading | Active |
| Certificate IV in Real Estate & Property Services | National Real Estate Learning | 2017–2018 |
| Certificate III in Property Services | TAFE NSW | 2004–2011 |
| Certificate III in Electrotechnology (Systems Electrician) | TAFE NSW | Completed |